I was hired to help an investment group put together designs and presentation materials to help them secure investment for a new restaurant chain. The group won their bid with this pitch and Da Lobsta is still going strong. Recently I have been experimenting with Unreal Engine / Twinmotion and other realtime rendering tools as well as the use of some AI rendering tools. This is a collection of what I came up with. The work is all based on my designs for that client but they have been altered quite a bit to suit the needs of this new experiment. For example in the original pass I barely touched on the environment that the restaurant was in and here I did a little world building exercise just to see how it would go. I rough sketched out some drawings of lobsters and shells and fed those into Vizcom to generate some graphics to use on the interior menu boards, I also took a pass at the a Lobsta icon and that’s what you see here I think these new techniques are quite effective and I plan to make use of them for future clients... Enjoy :)