2023 Commercial Spots - Ford

120 Candles - my task was mapping out the distribution of the candles on a track to form the 120, harder then you might think… I also made a bunch of potential camera angles to help with the shoot...

Overview of the 120 numbers in place this is an actual font btw :)

Model shots - potential angles

screengrabs from teh spot...

Production Designer Gary Matteson and I came up with a way to project the candle placement on site. Its not as easy as you might think to map it out in a way thats easy to reproduce in the desert using tape measures :)

Schematic Mockups The idea here was to make design sketches that looked home made but still had enough believability...

Schematic Mockups

Hand Sketch Mockups

Model views

So far in 2023 I’ve worked on a number of commercial spots for car manufacturers, here are 2 for Ford done for different productions, with very different design challenges…